About Us
Who are we?
Birdesc, established on May 5th, 2023, in Calgary, Alberta, is inspired by the beauty of our surroundings and the importance of appreciating the present. We are fortunate to live in one of the most beautiful regions of the world, with access to stunning natural landscapes like the Banff National Park, and the breathtaking outdoors. Many people dream of visiting these places, spending thousands to experience the beauty we see every day.
Yet, many overlook these wonders. At Birdesc, we believe in appreciating what we have and not taking anything for granted. Our mission is to remind people to "Enjoy the Journey." We inspire others to cherish the beauty in their daily lives, whether it’s in nature, personal growth, or relationships. Life's responsibilities can make it hard to appreciate the present, so we encourage people to pursue growth and maximize their potential while also recognizing what they have. The journey is as important as the destination, so we aim to help you enjoy every step.
We aim to teach the world the value of mindfulness and gratitude. It’s about embracing every moment, working hard, striving for more, and finding joy in the journey itself. Birdesc is here to share this philosophy with the world, encouraging everyone to see the extraordinary in the ordinary and to live each day with appreciation and purpose.
Why Birdesc?
The name Birdesc is a blend of two significant inspirations. It combines the timeless elegance of the Birkin bag, my mother’s favorite, with the sleek functionality of the iDesc, my father's choice. The Birkin bag is renowned for its enduring style and the way it becomes a cherished part of its owner’s life. In contrast, the iDesc—a slim, minimal laptop bag—is all about practicality and ease of use.
By merging "Bir" from Birkin and "desc" from iDesc, we created Birdesc—a name that embodies both timeless beauty and essential functionality. It reflects our commitment to crafting pieces that are both stylish and practical, designed to be valued and useful throughout your journey.
Our Mission
At Birdesc, our goal is to inspire. We design our products with the belief that every journey—whether it’s personal growth or daily routines—is worth embracing. Our pieces are crafted to encourage and support you, helping you work harder and strive further throughout your journey.
Our Values
Timeless Design: We create accessories that are both classic and enduring, ensuring they remain a staple in your life for years to come.
Sustainable Practices: We’re dedicated to encouraging a more sustainable lifestyle through our ethical sourcing and production processes.
Inspiration Every Day: Our slogan, "Enjoy the Journey," reflects our commitment to celebrating every step you take. We want our products to be a reminder that the process is as important as the goal.
Be Part of the Journey
Explore our collection and find out how our designs can accompany you on your journey. We’re here to support you as you pursue your goals and embrace every moment. Follow us on social media to stay updated on new releases, exclusive offers, and behind-the-scenes content: Instagram @birdescc. Join our community and be part of the Birdesc journey!